引用
走進「青年柯粉」的意義世界
Investigating The Worldview of the
作者：張皓（Hao Chang）、陳廷豪（Ting-Hao Chen）、邱宥銓（Yu-Chuan Chiu） | 首次發表於 2025-02-12 | 線上優先出版 Online First
DOI：
研究紀要（Research Notes）
DOI：
研究紀要（Research Notes）
論文資訊 | Article information
摘要 Abstract
（本文尚待排版與校對）
近年來關於台灣政治場域「柯粉」現象的研究成果，大多是在民粹主義脈絡下，以量化調查數據分析支持者群體可能的社經地位特徵、價值觀偏好，以及他們是否吻合「民粹」定義等，卻難以得知他們對於自身政治立場的理解與詮釋。另外，從選舉民調來推論，世代經驗差異或有可能是「柯粉」現象的關鍵成因之一，因此本研究將此案例定調為「青年柯粉」現象，並期望透過深度訪談，初探這些政治偶像支持者共享的意義世界樣貌，嘗試分析「青年柯粉」現象之可能社會性成因。 我們以2024年台灣總統候選人柯文哲的青年支持者（年齡介於21至30歲之間）為主要研究對象，初步發現這群選民由於集體記憶的影響，對傳統政黨具有強烈負面觀感。此外，「青年柯粉」的論述共同反映出一種具有相對不平等感受的集體心理結構──他們渴望跳脫既有限制，然而世代處境不對等（尤其聚焦在居住正義課題）的社會現況使其認為主流傳統政黨已無法滿足其政治期待。而出於世代記憶時間差和相對不平等處境認知所形成的集體認知條件脈絡，「青年柯粉」也逐步建立起有別於國族政治世界觀的「務實內政想像世界」，並以此做為其投入政治參與的核心價值論述依據。
關鍵詞：民粹主義、世界觀、柯粉、青年、世代不平等
近年來關於台灣政治場域「柯粉」現象的研究成果，大多是在民粹主義脈絡下，以量化調查數據分析支持者群體可能的社經地位特徵、價值觀偏好，以及他們是否吻合「民粹」定義等，卻難以得知他們對於自身政治立場的理解與詮釋。另外，從選舉民調來推論，世代經驗差異或有可能是「柯粉」現象的關鍵成因之一，因此本研究將此案例定調為「青年柯粉」現象，並期望透過深度訪談，初探這些政治偶像支持者共享的意義世界樣貌，嘗試分析「青年柯粉」現象之可能社會性成因。 我們以2024年台灣總統候選人柯文哲的青年支持者（年齡介於21至30歲之間）為主要研究對象，初步發現這群選民由於集體記憶的影響，對傳統政黨具有強烈負面觀感。此外，「青年柯粉」的論述共同反映出一種具有相對不平等感受的集體心理結構──他們渴望跳脫既有限制，然而世代處境不對等（尤其聚焦在居住正義課題）的社會現況使其認為主流傳統政黨已無法滿足其政治期待。而出於世代記憶時間差和相對不平等處境認知所形成的集體認知條件脈絡，「青年柯粉」也逐步建立起有別於國族政治世界觀的「務實內政想像世界」，並以此做為其投入政治參與的核心價值論述依據。
關鍵詞：民粹主義、世界觀、柯粉、青年、世代不平等
（本文尚待排版與校對）
Based on the quantitative research agenda on populism of Taiwanese social context, the study aims to investigate the holistic worldview of young supporters (aged 21-30) of Ko Wen-Je, who is the third-party candidate in 2024 Taiwanese presidential election. Also, we changed the research framework from populism to youth study. According to interviews, the finding is that the "youth Ko-fans" shared a psychological structure characterized by relative deprivation-they aspire to break free from existing constraints, but the social situation of generational inequality, especially focusing on housing-justice issue, has made them believe that the traditional parties are no longer the right choices for fulfilling their expectations. Due to the cognitive context formed by the differences in generational memories and the cognition of relative inequality, the youth "Ko-fans" gradually established a worldview of "the pragmatic domestic-politics", which distinct from the political agenda of nationalism, and serves as the basis of the core-value discourse for their political engagement.
Keywords: Populism, Worldview, Ko-fans, Youth, Generational inequality
Based on the quantitative research agenda on populism of Taiwanese social context, the study aims to investigate the holistic worldview of young supporters (aged 21-30) of Ko Wen-Je, who is the third-party candidate in 2024 Taiwanese presidential election. Also, we changed the research framework from populism to youth study. According to interviews, the finding is that the "youth Ko-fans" shared a psychological structure characterized by relative deprivation-they aspire to break free from existing constraints, but the social situation of generational inequality, especially focusing on housing-justice issue, has made them believe that the traditional parties are no longer the right choices for fulfilling their expectations. Due to the cognitive context formed by the differences in generational memories and the cognition of relative inequality, the youth "Ko-fans" gradually established a worldview of "the pragmatic domestic-politics", which distinct from the political agenda of nationalism, and serves as the basis of the core-value discourse for their political engagement.
Keywords: Populism, Worldview, Ko-fans, Youth, Generational inequality
